Strategic Planning

Posted October 10th, 2011 by Dr. Laureen Wishom

How to Develop a Strategic Plan in 4^th Quarter 2011 That Will Generate Massive Growth and Increased Revenue in 2012

In today’s changing marketplace it is imperative for every business, company, organization and entity to have a Strategic Plan in place. It makes good business sense to have a competitive- as well as a leading-edge advantage at all times.

A well-defined Strategic Plan that is well executed (last quarter of the previous year) will give a business, company, organization or entity the leverage it needs to remain a front runner in marketplace positioning, revenue generation and long-term business growth.

To develop a Strategic Plan for business growth requires the leader to deepen his/her understanding of the way the business works and its position relative to other businesses in its targeted markets.

As a starting point, the leader will need to ask the following three questions:

Where is your business now? This involves understanding as much about your business as possible, including how it operates internally, what drives profitability and how it compares with competitors. Be realistic, detached and critical in the process.

Where do you want to take it? Here you need to set out your top-level objectives. Be specific about your vision, mission, objectives, values, techniques and goals. Where do you see your business in one to three years? What do you want to be the focus of your business and your platform for gaining or retaining the competitive advantage over your rivals in the marketplace?

What do you need to do to get there? What changes will you need to make in order to deliver on your strategic objectives? What is the best way of implementing those changes? What changes to the structure and financing of your business will be required and what goals and deadlines will you need to set for yourself and others in the business, company, organization or entity?

To give you a deeper insight of what a Strategic Plan will encompass, click here to view the presentation on: How to Develop a Strategic Plan in 4^th Quarter 2011 That Will Generate Massive Growth and Increased Revenue in 2012. This presentation provides three ways for you to get advantageously-positioned for 2012. You can choose the package (Done For You, Done With You or Done For You) that works best for your planning needs.

Here is a summary what each package offers:

Done By You Package	Done With You Package	Done For You Package
We provide a complete set of templates for the preparation of a Strategic Plan.	We provide a complete set of templates for the preparation of a Strategic Plan.	We know the process and we do the work for you. We have an specialized strategy plan approach and we design a Strategic Plan for you.
We provide the process, you prepare the Strategic Plan.	We provide the process and we assist you with the preparation of the Strategic Plan.	We will conduct a one-on-one data gathering interview (one-to-two hours).
We provide a MP3 with additional planning information for long-term growth.	We provide a MP3 with additional planning information for long-term growth.	We provide a MP3 with additional planning information for long-term growth.
	We conduct a one-on-one data gathering interview (one-to-two hours).	We provide guidelines for crafting an ideal client profile.
	We walk you through the Strategic Planning process (three hours).	We provide a copy of the 5 Strategies to Empower Your Presence E-book
	We review your final Strategic Plan and offer recommend-ations to ensure that you achieve your 2012 business goals.	We deliver a Strategic Plan with measurable implementation recommendations, customized for your specific business growth objectives.
COST: $397.00	COST: $1,597	COST: $2,597

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Every business owner, entrepreneur, solo-preneur, company, organization or entity must have a clear approach to generating sustainable growth and profits that ensure long-term success. The strategic planning process starts with evaluation, moves on to communication and finally culminates in implementation. The process must be continually monitored, evaluated and up-dated.

You can select the package that works best for you, Done By You, Done With You or Done For You. Click the package of your choice:

I want the “Done By You” Package

I would prefer the “Done WithYou” Package

I would like the “Done For You” Package

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To Your Strategic Success and Greatness,

Positioning and Business Growth Expert^TM

“Leveraging Self-Worth for High Net-Worth”^TM

My clients are high-achieving women executives, entrepreneurs and non-profit leaders. They engage my services because I specialize in providing masterful solutions that 1) Produce massive growth, 2) Generate long-term revenue and 3) Create a life-by-design.

My value proposition is simple – I teach my clients how to be ‘the master’ at: 1) Branding their brilliance; 2) Forming strategic alliances, partnerships and collaborations; 3) Generating multiple streams of revenue; 4) Building high-end relationships and 5) Marketing to the affluent.

My Accomplishments:

2010Houston’s 50 Most Influential Women Award

2010 NAWBOHouston’s Woman Business Owner of the Year Award Finalist

2009TexasBlazing Star Award Finalist

2008 Top 25 Influential Women ofHoustonAward

2008 YMCA of GreaterHoustonMinority Achievers Award Winner

2007 Stevie Award Winner (Mentorof the Year)

2007 Pinnacle Business Award Finalist

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