I received a call from Kate who is a new business owner. She started her coaching company, three months ago and she is very interested in taking advantage of Twitter to make new connections and gain a presence on the worldwide web. She wanted to discuss the advantages of Twitter and how she could grow a following pretty quickly as she plans to launch a new coaching tool within the next six months.
I remembered a blog post that I read by Mashable that discussed the 10 Tips for Getting Known on Twitter and Recognized by the Search Engines. Below are the tips that I shared with Kate from the blog post on Mashable.
1 -Choose a good handle - Usernames need to be memorable, relevant and add value to your brand. Your username will also become part of your customized Twitter URL, making it important to be consistent among social media channels.
2- Select an account name wisely - Your account name appears next to your username. The Buyer Group uses this field as an additional opportunity to incorporate relevant key words into a profile.
3- Make your bio count - Twitter allows users 140 characters to describe themselves. Use them. Your bio needs to include relevant key words and phrases that boost the value of your brand and rank highly in search.
4- Spread the word – Placing your Twitter URL on other social media sites as well as on many of the pages of your own Web site will help drive up its link value in search engines.
5- Remember your URL – Including a link to your brand’s site or even another social media profile is one of the easiest things you can do to promote your business.
6 -Select the initial characters of each tweet carefully - The first characters of each tweet determine the message’s title tag as a search result and may end up having the most impact on its future SEO value.
7 – Write keyword-rich tweets if possible - There needs to be a balance between keywords and content. Starting tweets with relevant keywords is a great way to theme your messages and capitalize on timely “buzz words.”
8- Mind your re-tweetability – Keeping your messages around 120 characters will allow for maximum re-tweetability.
9 – Provide some link love- Twitter has become a very useful tool for promotion of messages and driving traffic to specific content. Using a URL shortener such as Bit.ly will not only make it easy to fit links into your 140 characters, but also allow tracking click-throughs.
10 – As always, give ‘em what they want -Your followers on Twitter want timely and informative content. Making sure your tweets and links provide something of interest to your followers is the number one goal on Twitter.
I hope that these 10 Tips for Getting Known on Twitter and Recognized by the Search Engines are useful to you as well.
As a Positioning and Business Growth Expert, I coach high-achieving woman entrepreneurs, executives and non-profit leaders on how to implement those strategies that will bring long-term business success which allows them to “leverage self-worth for high net-worth”™ in career, business and life.
© 2011 Dr. Laureen Wishom
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