Is Branding Really Important?

Posted September 18th, 2014 by Dr. Laureen Wishom and filed in Branding
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Building your brand is a process that is so powerful; it can literally propel a struggling business to the forefront of the marketplace and from potential failure to massive success.Is Branding Really Important Is Branding Really Important?

With that being said, is branding really important?

Defining your brand includes:

  • Discovering your passion, innate talents, and outstanding skills.
  • Researching opportunities to help others with your passion and gifts.
  • Exploring your big vision, core values, brand personality, and brand experience and awareness.
  • Activating your Strategic Success Plan™ for your well thought-out intentions.
  • Developing the right mindset, building a support team, creating an advisory board and forming collaborations.

You will also need to:

  • Identify your target market and your specific niche within the market.
  • Define your brand voice, message, position and differentiation.
  • Establish your expertise, engage your audience and create your signature services and/or products.
  • Systematize your brand communications to create sound branding outcomes for growth.

The right brand will help you:

  • Communicate your value and worth more effectively.
  • Create more focused and compelling marketing materials.
  • Build your reputation, credibility, and equity.
  • Be remembered by potential prospects and your clients.
  • Decide if someone is a good joint venture partner, strategic partner, resource partner or collaborative partner.
  • Enjoy the return on investment for your marketing efforts.
  • Have more confidence when speaking about what you do.

Your brand is everything you stand for, believe in and represent.It is also the perception others have of you and your business.  It is the emotions that are felt when people meet you, see your marketing materials, visit your website, or buy your services or products.

Okay, is branding really important?  If yes, email me today and let’s talk about how to brand you for long-term success.

swirl Is Branding Really Important?

dr laureen oval may 2014 Is Branding Really Important?Career, Business & Lifestyle Solutionist& Coach

Awarding-Winning International Speaker

Best Selling Author of: Fit, Fine & Fabulous in Career, Business & Life

reimagine reinvent reemerge Is Branding Really Important?

As a Career, Business & Lifestyle Solutionist & Coach, I specialize in mentoring, coaching and providing growth, success and acceleration strategies that lead to a powerhouse brand. My clients are game-changing, high-achieving women who are employedpreneurs, seasoned and startup business owners, career professionals and human resource practitioners.

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From Fit & Fine to Fabulous Tip #13 – Strategies for Game-Changing, High-Achieving Women

Posted September 14th, 2014 by Dr. Laureen Wishom and filed in Personal Best
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PinExt From Fit & Fine to Fabulous Tip #13 – Strategies for  Game Changing, High Achieving Women

Failure is not the opposite of success but a From Fit and Fine to Fabulous Tip 13 e1410541931383 From Fit & Fine to Fabulous Tip #13 – Strategies for  Game Changing, High Achieving Womenstepping stone to success,” was the advice given to Arianna Huffington by her mother, Elli Stassinopoulos.

Huffington is now one of the most powerful media moguls in the world.

I have learned from successful women like Arianna Huffington that game-changing, high-achieving women know that you can’t excel all the time.

These women know that an inevitable part of taking leaps in your career, business or life is falling down sometimes – but the key is to always remember to get up again!

swirl From Fit & Fine to Fabulous Tip #13 – Strategies for  Game Changing, High Achieving Women

Career, Business & Lifestyle Solutionist & Coach

Awarding-Winning International Speaker

Best Selling Author of: Fit, Fine & Fabulous in Career, Business & Life

reimagine reinvent reemerge From Fit & Fine to Fabulous Tip #13 – Strategies for  Game Changing, High Achieving Women

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Do You Need to Capture The Attention of Your Audience?

Posted September 10th, 2014 by Dr. Laureen Wishom and filed in Branding
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If yes, start by building an impressive brand that represents who you are and what you want to be known for.Do You Need to Capture The Attention of Your Audience Do You Need to Capture The Attention of Your Audience?

Your brand embodies everything that you do and it can assist you in being recognized as a game-changing high-achieving business owner.

Your business name, tagline, colors and the content you publish should reinforce your brand and capture your audience’s attention.

Building an awesome brand that captures your audience’s attention requires a immense investment of time and strategic planning. Bottom line, you simply must have a brand strategy to gain an awesome brand presence.

Your logo and photo should be part of your social-media profiles, your email signature, on your newsletters, handouts, presentations, business cards, banners, etc.

I have learned that when your brand is highly visible – it becomes a brand that people want to do business with.  If you are not consistently reminding your target market that you are actively doing business, they will forget about you and go elsewhere.

Always be responsive to commenting on all social media platforms. Commenting and providing quality content will strengthen your social media relationships and enhance your brand image.

When you share posts or content from colleagues or competitors, they will see your support and are more likely to do the same thing for you in the future.

Also, each time a reader discovers something great to read on your site or an audio to listen to, or a video to watch, you are adding brand value.

The visual elements of your brand are as powerful as the brand itself.  Remember your customers or clients should recognize your logo and your brand colors.

My logo consists of a series of five circles that spiral upward.  This symbolizes that my company is a full-circle career and business dr laureen branding Do You Need to Capture The Attention of Your Audience?coaching practice and we are always taking our clients upward to success in every area of their life.

Remember, constantly building your brand is an essential component of a thriving business. Follow your brand strategy plan so that you can improve your brand’s messaging, increase your engagements and expand your footprint in the marketplace.

Need help capturing your ideal audience, I can help you become more visible and establish a broad footprint in the marketplace.  You can contact me at 281.584.0348.

swirl Do You Need to Capture The Attention of Your Audience?

dr laureen oval may 2014 Do You Need to Capture The Attention of Your Audience?Career, Business & Lifestyle Solutionist& Coach

Awarding-Winning International Speaker

Best Selling Author of: Fit, Fine & Fabulous in Career, Business & Life

reimagine reinvent reemerge Do You Need to Capture The Attention of Your Audience?

As a Career, Business & Lifestyle Solutionist & Coach, I specialize in mentoring, coaching and providing growth, success and acceleration strategies that lead to a powerhouse brand. My clients are game-changing, high-achieving women who are employedpreneurs, seasoned and startup business owners, career professionals and human resource practitioners.

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From Fit & Fine to Fabulous Tip #12 – Strategies for Game-Changing, High-Achieving Women

Posted September 7th, 2014 by Dr. Laureen Wishom and filed in Personal Best
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Sheryl Sandberg says that all women should ask themselves the question: “What would you do if you weren’t afraid?”Fit  Fine Fabulous Tip 12 – Strategies for  From Fit & Fine to Fabulous Tip #12 – Strategies for  Game Changing, High Achieving Women

I believe that affecting a major change in your career, business or life requires one to stop playing it safe every once in awhile.

Game-changing, high-achieving women typically don’t make reckless decisions, but they do know how to take a ‘calculated risk’.

In other words they make those ‘radical decisions’ that lead to much success in the workplace and marketplace.

Sandberg took a ‘calculated risk’ and wrote the bestseller, Lean In: Women, Work and the Will to Lead.

I made a ‘radical decision’ and wrote an Amazon Best Seller, Fit, Fine & Fabulous in Career, Business & Life.

What ‘calculated risks’ or ‘radical decisions’ are you willing to take or make! Stop wasting time.

swirl From Fit & Fine to Fabulous Tip #12 – Strategies for  Game Changing, High Achieving Women

Career, Business & Lifestyle Solutionist & Coach

Awarding-Winning International Speaker

Best Selling Author of: Fit, Fine & Fabulous in Career, Business & Life

reimagine reinvent reemerge From Fit & Fine to Fabulous Tip #12 – Strategies for  Game Changing, High Achieving Women

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