From Fit & Fine to Fabulous Tip #10 – Strategies for Game-Changing, High-Achieving Women

Posted August 24th, 2014 by Dr. Laureen Wishom and filed in Personal Best
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Every woman should have her own definition of success. Most successful women also possess certain traits or characteristics that enhance their successful outcomes.From Fit and Fine to Fabulous Tip 10 From Fit & Fine to Fabulous Tip #10 – Strategies for  Game Changing, High Achieving Women

I have spent the better part of my business life reading and studying women who have achieved great things in their careers and businesses.

I have discovered that without passion, all the skills and expertise in the world won’t elevate you in your current craft.

If you don’t love what you do, you’re probably not going to be motivated to go above and beyond, to be more innovative or to stand out in the workplace and/or marketplace.

When you become passionate about your career and business, it will make the time and effort you put into your career or business very pleasurable – it’s no longer just another chore or task to do.

You simply must believe in your own success — no matter how crazy it may seem – being passionate and believing in yourself is integral to achieving success.

Bottom line? Keep the faith, nurture your passion, and believe in yourself!

swirl From Fit & Fine to Fabulous Tip #10 – Strategies for  Game Changing, High Achieving Women

Career, Business & Lifestyle Solutionist & Coach

Awarding-Winning International Speaker

Best Selling Author of: Fit, Fine & Fabulous in Career, Business & Life

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Does your brand have color swag? – 10 colors to choose…

Posted August 20th, 2014 by Dr. Laureen Wishom and filed in Branding
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Have you ever considered the importance of color when it comes to branding?

From a Human Resource perspective, Does your brand have color swag Does your brand have color swag? – 10 colors to choose… wearing blue with a crisp white shirt of blouse even in today’s workplace makes a great first and last impression (see the trust image to the right).

In case you did not know, color plays a huge role in memory recall. Studies have shown that color stimulates all the senses and it conveys a message like no other communication method.

It is imperative that you choose the right colors for your brand. The colors you select should represent your personality, purpose and vision.

Below are the top 10 colors that are most used in choosing a brand color:

PURPLE: Creative types favor this color. It evokes sophistication, spirituality, mystery, and royalty.

PINK: The family of hot pinks typically conveys energy, fun, excitement and youthfulness. The dusty pinks appear more sentimental and the lighter pinks tend to be more romantic.

BLUE: This color is especially popular with financial institutions and corporations. The cool blues are perceived as trustworthy, secure and dependable.

Wearing a blue suit (men or women) in Corporate America, also suggest that you are secure, dependable and professional.

GREEN: The deeper greens are associated with wealth or prestige, while the light greens are considered more calming. In general, green signifies health, freshness and serenity.

BROWN: Certain shades of brown, like terracotta, can convey an upscale presence. Overall this color conveys simplicity, durability and stability.

YELLOW: In every society, yellow is associated with the sun. It communicates optimism, light and warmth. Certain shades seem to motivate and stimulate creative thought and energy.

Did you know that the eye sees bright yellows before any other color, making them great for point-of-purchase displays?

RED: Count on red to evoke a passionate response. Red activates your pituitary gland, increasing your heart rate and causing you to breathe more rapidly.

In Corporate America, wearing a red tie or a red blouse with black or navy denotes power.

ORANGE: Cheerful orange evokes exuberance, fun and vitality. Lighter shades of orange appeal to an upscale market whereby the peach tones work well with health care, restaurants and beauty salons.

WHITE: The human eye views white as a brilliant color, so it immediately catches the eye in signage. White is often used with infant and health-related products. White denotes simplicity, cleanliness and purity.

BLACK: This coloris serious, bold, powerful and definitely classic. It creates drama and signifies sophistication. Black works well for expensive products, but can also make a product look heavy.

That’s that the skinny on colors – now, does your brand colors have swag?

If you need a strategic coach to help you create your personal brand or brand colors, you can take advantage of my VIP Strategic Planning Day.      

Now remember, when it comes to the ‘how’ of personal branding, there are two approaches to humanize a brand. If you are not sure of the approaches – read my blog on Two Different Branding Strategies.

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dr laureen oval may 2014 Does your brand have color swag? – 10 colors to choose… Career, Business & Lifestyle Solutionist & Coach

Awarding-Winning International Speaker

Best Selling Author of: Fit, Fine & Fabulous in Career, Business & Life

reimagine reinvent reemerge Does your brand have color swag? – 10 colors to choose…

As a Career, Business & Lifestyle Solutionist & Coach, I specialize in mentoring, coaching and providing growth, success and acceleration strategies that lead to a powerhouse brand. My clients are game-changing, high-achieving women who are employedpreneurs, seasoned and startup business owners, career professionals and human resource practitioners.

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From Fit & Fine to Fabulous Tip #9 – Strategies for Game-Changing, High-Achieving Women

Posted August 17th, 2014 by Dr. Laureen Wishom and filed in Personal Best
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In tip 8, I discussed the importance of trusting your instincts and practicing solitude.  Once you have mastered the art of trusting your instincts and having time alone, you will be able to find your ‘sweet spot’ and understand your numbers.From Fit and Fine to Fabulous Tip 9 From Fit & Fine to Fabulous Tip #9 – Strategies for  Game Changing, High Achieving Women

I have found that it is important to discover where your light shines in your business and set yourself up to live in that space as much as possible.

Notice when your energy and enjoyment of your work meets the client’s highest satisfaction – that’s your ‘sweet spot’. When I discovered this a few years ago, it was eye opening.

If you want to grow your business, you must pay attention to your ‘money in’ and your ‘money out’.

When I began to treat my income and expenses with respect and honor, I was rewarded with significantly more income and more of my ideal clients.

swirl From Fit & Fine to Fabulous Tip #9 – Strategies for  Game Changing, High Achieving Women

Career, Business & Lifestyle Solutionist & Coach

Awarding-Winning International Speaker

Best Selling Author of: Fit, Fine & Fabulous in Career, Business & Life

reimagine reinvent reemerge From Fit & Fine to Fabulous Tip #9 – Strategies for  Game Changing, High Achieving Women

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Two Different Branding Strategies… Which One Will You Choose?

Posted August 13th, 2014 by Dr. Laureen Wishom and filed in Branding
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Donald Trump. Orville Redenbacher. Oprah Winfrey. These are all names that immediately evoke a product, a sentiment, or an experience. The strategy of applying one’s personal attributes to a business isn’t just for real estate, popcorn or media moguls.

Research suggests that faces were the first logos, and people were the first brands. The more you are out in front and interacting with the customer, the more you are judged in human terms – that’s where trust and loyalty are built.dr laureen aug13 Two Different Branding Strategies… Which One Will You Choose?

When it comes to the ‘how’ of personal branding, there are two approaches to humanize a business.

The first approach is to position the organization behind a person. Tony Robbins is a good example. In this case, the individual will embody the business and its mission, and his/her name and image are the ‘front and center’ of everything the business undertakes.

The second approach does not tie the organization’s name to a person (e.g. proprietor) – thus freeing it up for future ownership changes – yet the business is tightly connected to its leader. An example of this model is Zappos’ Tony Hsieh.

In expressing your personal brand, you must have a brand strategy plan and then make sure you follow the below three points:

Be real. The most effective marketing is not slick, pushy, and polished – it has an authentic, realistic and friendly quality.

Be vulnerable. Find ways to tell stories of your failures – both in business and in your personal life. Admit that you’re sometimes overwhelmed by family, life or stumped by a business challenge. When you are willing to display your quirks and failures, trust is formed.

Be transparent. Showcasing true stories is more powerful than impressive credentials. Client testimonials, case studies, and statistics of how many people you helped (and by how much) have the power to influence.

Sometimes a first-person story is far more compelling than academic degrees or awards.

When you are authentic, vulnerable and transparent, your brand is  more visible and more visibility equals more customers/clients and more customers/clients definitely affects the bottom line.

By the way, which approach did you choose?

If you need a strategic coach to help you create your personal brand, you can take advantage of my VIP Strategic Planning Day.

swirl Two Different Branding Strategies… Which One Will You Choose?

dr laureen oval may 2014 Two Different Branding Strategies… Which One Will You Choose?Career, Business & Lifestyle Solutionist & Coach

Awarding-Winning International Speaker

Best Selling Author of: Fit, Fine & Fabulous in Career, Business & Life

reimagine reinvent reemerge Two Different Branding Strategies… Which One Will You Choose?

As a Career, Business & Lifestyle Solutionist & Coach, I specialize in mentoring, coaching and providing growth, success and acceleration strategies that lead to a powerhouse brand.  My clients are game-changing, high-achieving women who are employedpreneurs, seasoned and startup business owners, career professionals and human resource practitioners.

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