20 Questions That Can Make a Difference in Your Career, Business & Life

Posted April 13th, 2014 by Dr. Laureen Wishom and filed in Career Business Life
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PinExt 20 Questions That Can Make a Difference in Your Career, Business & Life

While on my recent three and one-half week vacation, where I explored Fiji, New Zealand, Tasmania, Australia and Beijing, I had time to relax, reflect and think about my career, business and life. 20 Questions That Can Make a Difference in Your Career Business Life 20 Questions That Can Make a Difference in Your Career, Business & Life

While lying at poolside one afternoon, I read a magazine article that listed 20 great questions each person should ask him/ herself at some point in his/her life.

Below are the questions that I chose to ponder and ask myself during those three and one-half weeks of much fun.

1.    Do I examine my life enough?
2.    Do I care too much about what people think?
3.    Am I with the right person, the right company or in the right business?
4.    What are my deal breakers?
5.    What do I really want to do all day?
6.    How do I want to be remembered?
7.    Do I say yes often enough?
8.    Do I know how to say no?
9.    Am I helpless?
10.    Am I a helpful and caring person?
11.    What am I afraid of and have I dealt with my fears?
12.    Am I paying enough attention to the incredible things around me?
13.    Have I accepted my body, mind and soul – am I comfortable in my skin?
14.    Am I strong enough, fearless enough and wholesome enough?
15.    Have I forgiven my parents, friends, peers and others?
16.    Do I want children and do I really love the children that I have?
17.    Do my clothing, personality and image reflect who I am?
18.    What am I missing out on or wishing I could be part of?
19.    Do I allow myself to fail enough, succeed enough, enjoy enough and laugh enough?
20.    Why am I here and am I walking in my true purpose?

I even thought that if asking questions is what keeps me aware of who I am and drives me to aim higher in life – then is facing one’s reality through answering questions the very thing that makes us human and aware of our true self.

Well the answer is definitely a yes!

swirl 20 Questions That Can Make a Difference in Your Career, Business & Life

Million Dollar Solutionist; Awarding-Winning International Speaker;

Best Selling Author; Success Solutionist & Lifestyle Architect

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Top 7 Ways to Build Your Small Business

Posted April 1st, 2014 by Dr. Laureen Wishom and filed in Business Growth
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Do you know what will lead to success for the small business owner, the startup or the employedpreneur? Well wonder no more – the top 7 ways to build your small business are:

7 Ways to Build Your Small Business Top 7 Ways to Build Your Small Business1. Client Benefits: You and your clients must clearly understand the benefits that your products and services provide. Most buying decisions are based on the client’s perception of what you offer. Remember, clients buy value and benefit not features.

2. Extra Value: Clients must receive more in value than you charge for your products and/or services. Most people don’t want a ‘fair’ exchange; they want a bargain… the feeling that they got extra value for their money is the key.

Value is providing extra services or additional products that are of high value and quality — not good customer service (good customer service is a part of doing business).

3. Extraordinary Service: This means attention to every detail including answering the phone on the first or second ring, providing an 800 number and a 24-hour client service number.

Providing extraordinary client service should always be first. The service must include an ‘experience’ for the client. In today’s marketplace, it is always about the ‘experience’. In my company we call it ‘Putting on the Ritz’.

4. Know Your Audience: Every business owner must know their audience. You must take the time to identify and create your Ideal Client Profile and then create an ‘Ideal Client Portfolio’™ for maximum success.

How can you attract your ideal client if you don’t know who they are? You must know their style, age, income level, and other key demographics and preferences of the clients you are trying to attract, so that you can tailor your ‘Ideal Client Portfolio’ to appeal to them. Before you select those photos, testimonials and offers for your site, try creating a profile of the ideal client you would like to reach. Then you can ask yourself with each photo, testimonial and offer — would this appeal to my ideal client and why?

5. Innovation: New is always good, but ‘newer’ is always better. Clients expect the benefits of today’s technology. At minimum, they expect the convenience of e-mail, voice mail, text and contact with a live person. If there is a faster, better or more reliable way to do it, then adopt leading-edge techniques before your competition does.

Always go one step beyond the competition.

6. Reliability: Clients assume they can rely on your products and services when they make a purchase. But when they purchase your time and expertise, they can only rely on your availability, your advice, your attention to detail and your follow-through. You must be there for your clients every single time they have a need.

7. Communication: This means instant two-way communication with your team at every level. It also includes communication with vendors, suppliers, competitors, collaborative partners and strategic alliances.

Be sure to have an “open door” policy; listening is more important than speaking.

You are well on your way to success!

swirl Top 7 Ways to Build Your Small Business

Million Dollar Solutionist; Awarding-Winning International Speaker;

Best Selling Author; Success Solutionist & Lifestyle Architect

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Building an Unforgettable Presence in a Virtual Workplace – Part 2

Posted March 27th, 2014 by Dr. Laureen Wishom and filed in Career Success
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In part 1 of Building an Unforgettable Presence in a Virtual Building an Unforgettable Presence in a Virtual Workplace – Part 2 Building an Unforgettable Presence in a Virtual Workplace – Part 2Workplace I gave you the first three strategies that Mary Beth used to build an unforgettable presence virtual workplace.

Below are the last two strategies taken from my Amazon Best Seller: Fit, Fine & Fabulous in Career, Business & Life.

4. Create a strategic networking plan. For every key person on her list, Mary Beth identified a way to connect with them and build an authentic business relationship. She arrived on teleconferences early to ensure time to talk with each key person. Mary Beth made sure she had talking points to contribute on every teleconference. She set up 20-minute phone calls with key people, scheduled ongoing check-in calls to strengthen working relationships, and invited other managers to present in her staff conference calls (and vice versa).

Mary Beth created a team newsletter to update the stakeholders on monthly milestones within her unit. On the rare occasions that she visited head-quarters, Mary Beth leveraged that time by using every available meal or coffee break to meet with key people.

5. Make your accomplishments visible. Mary Beth did not want to overdo the self-promotion and make it seem like she was always bragging. As her coach, I pointed out that many women use this excuse to hold themselves back from self-promoting at all.

The key is to strike an appropriate balance.To achieve that balance, Mary Beth prepared short sound bites describing her recent accomplishments and included those sound bites in conversations at every appropriate opportunity.

She publicly acknowledged her team (using both “we” and “I” statements) and forwarded the kudos received in emails from stakeholders to her Director. She showcased team accomplishments in the monthly newsletter and proactively asked her Director, supporters, and mentors to champion her accomplishments to senior leaders.

Six months later, Mary Beth’s plan of becoming more visible came to fruition. Every stakeholder in the department knew who she was and the expertise she possessed. The VP commented on how lucky they were to have gained Mary Beth in the reorganization. As a result, she received a promotion.

These are the types of strategies you implement when you want to leap in your career. Notice that they are strategic and well planned and have a definite intention.

Could you use these five steps that I recommended to Mary Beth to build an unforgettable presence in your workplace?  If so, the best place to leap in your career is  by joining the Global Association of High-Achieving Women.

swirl Building an Unforgettable Presence in a Virtual Workplace – Part 2

Million Dollar Solutionist; Awarding-Winning International Speaker;

Best Selling Author; Success Solutionist & Lifestyle Architect

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Building an Unforgettable Presence in a virtual Workplace – Part 1

Posted March 25th, 2014 by Dr. Laureen Wishom and filed in Career Success
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The below story about Mary Beth is from my AmazonBuilding an Unforgettable Presence in a virtual Workplace – Part 1 Building an Unforgettable Presence in a virtual Workplace – Part 1 Best Seller: Fit, Fine & Fabulous in Career, Business & Life.

Okay, Mary Beth is an alias—the name has been changed to protect this career woman’s identity.

Mary Beth is a senior manager at a communications company. Mary Beth and her team have become well known as the “go-to” people for support services within the company.

Recently, Mary Beth was transferred to a new Director after a major reorganization in her company. The Director quickly recognized her as a star performer worthy of a promotion, but this required selling the idea to his VP, who had no knowledge of Mary Beth’s track record.

To make things even more complex, Mary Beth worked from home, managed a small global team, and rarely traveled to the company’s headquarters.

Based on the fact that she is a remote worker, here are the five strategies I recommended to Mary Beth in order for her to become visible to internal stakeholders and senior leaders:

1. Work less. Too many women make the mistake of thinking that if they just work harder, they will receive recognition. unfortunately, their reputation is buried under a thankless pile of work. To remedy this, Mary Beth allocated an additional couple of hours per week to do activities that made her more visible.

2. Know your personal brand. Mary Beth thought deeply about the attributes she wanted to associate with her personal brand. She created a 30-second introduction: “My name is Mary Beth, and I am the Senior Manager of Marketing and Communications. I am responsible for_________________________.

You should come directly to me if you need________________.” She used this 30-second introduction to reinforce her brand every time she was introduced to a new person or group inside or outside of the company.

3. Know who’s who in your organization. With help from an internal mentor, Mary Beth reviewed the company’s organization chart and identified the key players and teams that she needed to know. From that point on, she made herself visible to the who’s who of the organization.

Stay tuned for part 2 of Building an Unforgettable Presence in a Virtual Workplace for the next two strategies. Don’t forget to join the Global Association of High-Achieving Women.

swirl Building an Unforgettable Presence in a virtual Workplace – Part 1

Million Dollar Solutionist; Awarding-Winning International Speaker;

Best Selling Author; Success Solutionist & Lifestyle Architect

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