Top 7 Ways to Brand Yourself for Great Success

Posted April 22nd, 2014 by Dr. Laureen Wishom and filed in Career Business Life
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Top 7 Ways to Brand Yourself for Great Success Top 7 Ways to Brand Yourself for Great Success

As a Success Solutionist and Lifestyle Architect, I coach game-changing, high-achieving women who are employedpreneurs, seasoned business owners, startup business owners, and career professionals.

The one thing they all have in common is they are all striving to achieve their own definition of success while adding to their bottom line.

If you are not sure how to create and embrace your own definition of success, I share the process in my Amazon best seller: Fit, Fine & Fabulous in Career, Business & Life.

Below is the checklist I suggest to those game-changing, high-achieving women who want to Get Connected, Get Noticed, Get Known and Get Paid

1.    BLOG SEVERAL TIMES A WEEK.

Studies have shown that publishing a blog is the absolute best way to brand you online. It allows you to share your expertise, showcase your personality, and garner recurring readers who can become raving fans.

2.    BECOME A SPEAKER.

When you are a recognized speaker who has mastered the skills of delivering quality content, you become known as an expert and your credibility reaches its highest peak.

As a member of the National Speakers Association (NSA), and former member of Toastmasters International, I truly believe that anyone can learn to speak well with enough practice.

3.    DEVELOP SIGNATURE WORDS, PHRASES AND COLORS.

One of my signature words that has helped my SEO ranking is ‘high-achieving women’.

Using this phrase has helped me to become known as the coach who works with high-achieving women and I now dominate/own this phrase.

 Remember phrases or words can tell what you do, get you known and  reinforce  your brand.

Always wearing your signature color(s) can also enhance your recognition factor.  When I speak, I always have on something that is purple or lime green.  People will associate your colors with your brand – any time they see those colors they will think of you.  Don’t forget to use those same colors on your website, marketing collaterals and business cards.

Why not give some thought to what colors can help to brand you?

4.    CREATE AN INFOGRAPHIC.

Infographics are all the rage! Your personal branded infographic becomes your ‘visual’ resume. Paper resumes are great, but a ‘visual’ resume is stellar.

There are online tools that you can use to create your own infographic fairly easily.

5.    BRAND YOUR PHOTO.

Your photo like your logo is a great way to brand you and instantly identify who you are. It also gives people a great first impression of you and what you represent.

In today’s marketplace, we meet people online almost everyday – long before we meet them in person.  Your photo can play a critical role in establishing your credibility and ‘like’ factor.

Your photo should be professional, of course, or one that shows you speaking or possibly coaching a small group. Opt for more lifestyle images versus portrait images.

6.    SCHEDULE REGUAR EVENTS.

Events show people that you’re passionate about what you do. Events are a great way to get others involved in your brand.

Events are also a wonderful way to network and grow your business or advance your career. You may want to create podcasts and/or webinars. They will definitely expand your global reach.

7.    DEVELOP A COMPELLING STORY.

People love a compelling story and it’s an important component to your branding. Remember anyone can boost about success but it takes candid courage to publicly share the tough times between your high points, or those less-than-stellar experiences that made you who you are.

A unique but authentic story about how you got to where you are, the challenges, struggles and bloopers make your brand more memorable and it helps you to stand out. Don’t be afraid to talk about those setbacks or the failures.

Branding is designed to get you connected, get you noticed, get you known and ultimately get you paid.  My signature manta is ‘doing different things and then doing things differently’.  I believe that you must use creative methods to show how you are different and the unique value you bring to your craft.

I have discovered that one’s branding success will skyrocket when personal passion is seen and heard through your message, your signature, who you are, and what you represent.

So what game-changing branding strategies are you implementing in 2014?

swirl Top 7 Ways to Brand Yourself for Great Success

Million Dollar Solutionist; Awarding-Winning International Speaker;

Best Selling Author; Success Solutionist & Lifestyle Architect 

leverage grow amplify Top 7 Ways to Brand Yourself for Great Success

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20 Questions That Can Make a Difference in Your Career, Business & Life

Posted April 13th, 2014 by Dr. Laureen Wishom and filed in Career Business Life
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PinExt 20 Questions That Can Make a Difference in Your Career, Business & Life

While on my recent three and one-half week vacation, where I explored Fiji, New Zealand, Tasmania, Australia and Beijing, I had time to relax, reflect and think about my career, business and life. 20 Questions That Can Make a Difference in Your Career Business Life 20 Questions That Can Make a Difference in Your Career, Business & Life

While lying at poolside one afternoon, I read a magazine article that listed 20 great questions each person should ask him/ herself at some point in his/her life.

Below are the questions that I chose to ponder and ask myself during those three and one-half weeks of much fun.

1.    Do I examine my life enough?
2.    Do I care too much about what people think?
3.    Am I with the right person, the right company or in the right business?
4.    What are my deal breakers?
5.    What do I really want to do all day?
6.    How do I want to be remembered?
7.    Do I say yes often enough?
8.    Do I know how to say no?
9.    Am I helpless?
10.    Am I a helpful and caring person?
11.    What am I afraid of and have I dealt with my fears?
12.    Am I paying enough attention to the incredible things around me?
13.    Have I accepted my body, mind and soul – am I comfortable in my skin?
14.    Am I strong enough, fearless enough and wholesome enough?
15.    Have I forgiven my parents, friends, peers and others?
16.    Do I want children and do I really love the children that I have?
17.    Do my clothing, personality and image reflect who I am?
18.    What am I missing out on or wishing I could be part of?
19.    Do I allow myself to fail enough, succeed enough, enjoy enough and laugh enough?
20.    Why am I here and am I walking in my true purpose?

I even thought that if asking questions is what keeps me aware of who I am and drives me to aim higher in life – then is facing one’s reality through answering questions the very thing that makes us human and aware of our true self.

Well the answer is definitely a yes!

swirl 20 Questions That Can Make a Difference in Your Career, Business & Life

Million Dollar Solutionist; Awarding-Winning International Speaker;

Best Selling Author; Success Solutionist & Lifestyle Architect

leverage grow amplify 20 Questions That Can Make a Difference in Your Career, Business & Life

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Top 7 Ways to Build Your Small Business

Posted April 1st, 2014 by Dr. Laureen Wishom and filed in Business Growth
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Do you know what will lead to success for the small business owner, the startup or the employedpreneur? Well wonder no more – the top 7 ways to build your small business are:

7 Ways to Build Your Small Business Top 7 Ways to Build Your Small Business1. Client Benefits: You and your clients must clearly understand the benefits that your products and services provide. Most buying decisions are based on the client’s perception of what you offer. Remember, clients buy value and benefit not features.

2. Extra Value: Clients must receive more in value than you charge for your products and/or services. Most people don’t want a ‘fair’ exchange; they want a bargain… the feeling that they got extra value for their money is the key.

Value is providing extra services or additional products that are of high value and quality — not good customer service (good customer service is a part of doing business).

3. Extraordinary Service: This means attention to every detail including answering the phone on the first or second ring, providing an 800 number and a 24-hour client service number.

Providing extraordinary client service should always be first. The service must include an ‘experience’ for the client. In today’s marketplace, it is always about the ‘experience’. In my company we call it ‘Putting on the Ritz’.

4. Know Your Audience: Every business owner must know their audience. You must take the time to identify and create your Ideal Client Profile and then create an ‘Ideal Client Portfolio’™ for maximum success.

How can you attract your ideal client if you don’t know who they are? You must know their style, age, income level, and other key demographics and preferences of the clients you are trying to attract, so that you can tailor your ‘Ideal Client Portfolio’ to appeal to them. Before you select those photos, testimonials and offers for your site, try creating a profile of the ideal client you would like to reach. Then you can ask yourself with each photo, testimonial and offer — would this appeal to my ideal client and why?

5. Innovation: New is always good, but ‘newer’ is always better. Clients expect the benefits of today’s technology. At minimum, they expect the convenience of e-mail, voice mail, text and contact with a live person. If there is a faster, better or more reliable way to do it, then adopt leading-edge techniques before your competition does.

Always go one step beyond the competition.

6. Reliability: Clients assume they can rely on your products and services when they make a purchase. But when they purchase your time and expertise, they can only rely on your availability, your advice, your attention to detail and your follow-through. You must be there for your clients every single time they have a need.

7. Communication: This means instant two-way communication with your team at every level. It also includes communication with vendors, suppliers, competitors, collaborative partners and strategic alliances.

Be sure to have an “open door” policy; listening is more important than speaking.

You are well on your way to success!

swirl Top 7 Ways to Build Your Small Business

Million Dollar Solutionist; Awarding-Winning International Speaker;

Best Selling Author; Success Solutionist & Lifestyle Architect

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Building an Unforgettable Presence in a Virtual Workplace – Part 2

Posted March 27th, 2014 by Dr. Laureen Wishom and filed in Career Success
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PinExt Building an Unforgettable Presence in a Virtual Workplace – Part 2

In part 1 of Building an Unforgettable Presence in a Virtual Building an Unforgettable Presence in a Virtual Workplace – Part 2 Building an Unforgettable Presence in a Virtual Workplace – Part 2Workplace I gave you the first three strategies that Mary Beth used to build an unforgettable presence virtual workplace.

Below are the last two strategies taken from my Amazon Best Seller: Fit, Fine & Fabulous in Career, Business & Life.

4. Create a strategic networking plan. For every key person on her list, Mary Beth identified a way to connect with them and build an authentic business relationship. She arrived on teleconferences early to ensure time to talk with each key person. Mary Beth made sure she had talking points to contribute on every teleconference. She set up 20-minute phone calls with key people, scheduled ongoing check-in calls to strengthen working relationships, and invited other managers to present in her staff conference calls (and vice versa).

Mary Beth created a team newsletter to update the stakeholders on monthly milestones within her unit. On the rare occasions that she visited head-quarters, Mary Beth leveraged that time by using every available meal or coffee break to meet with key people.

5. Make your accomplishments visible. Mary Beth did not want to overdo the self-promotion and make it seem like she was always bragging. As her coach, I pointed out that many women use this excuse to hold themselves back from self-promoting at all.

The key is to strike an appropriate balance.To achieve that balance, Mary Beth prepared short sound bites describing her recent accomplishments and included those sound bites in conversations at every appropriate opportunity.

She publicly acknowledged her team (using both “we” and “I” statements) and forwarded the kudos received in emails from stakeholders to her Director. She showcased team accomplishments in the monthly newsletter and proactively asked her Director, supporters, and mentors to champion her accomplishments to senior leaders.

Six months later, Mary Beth’s plan of becoming more visible came to fruition. Every stakeholder in the department knew who she was and the expertise she possessed. The VP commented on how lucky they were to have gained Mary Beth in the reorganization. As a result, she received a promotion.

These are the types of strategies you implement when you want to leap in your career. Notice that they are strategic and well planned and have a definite intention.

Could you use these five steps that I recommended to Mary Beth to build an unforgettable presence in your workplace?  If so, the best place to leap in your career is  by joining the Global Association of High-Achieving Women.

swirl Building an Unforgettable Presence in a Virtual Workplace – Part 2

Million Dollar Solutionist; Awarding-Winning International Speaker;

Best Selling Author; Success Solutionist & Lifestyle Architect

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